Special Talk by Mr. Yasumura from Yahoo! (2019.12.14)

We invited Mr. Yoshikuni Yasumura, a data marketer, from Yahoo Japan Corporation. He gave us a talk on data marketing in Yahoo!. First, he introduced various kinds of services provided by Japan. Then, he explained data marketing which designed a creative from the user’s search behavior. This is also known as full-funnel, a latest marketing strategies which is popular in US. He showed us an example of purchase data in ZOZO Town and PayPay. He gave SOC students a lot of novelty goods of Yahoo!