Munehisa, Asahi and Momoka presented in IEICE SIG-HCS (2020.8.22)
Munehisa Okada, Asahi Kato and Momoka Harada presented their research on influencer marketing in IEICE SIG-HCS held online. They conducted a survey on Instagram regarding the characteristics of Instagrammers who post product introductions upon request from companies. Specifically, they investigated what kind of purpose (motivation) Instagrammers have and how they interact with other general users in Instagram . Their findings may help advertisers and agencies to select products and influencers when ordering PRs to Instagrammers.