Maki and Arisa presented their research in SIG-HCS (2023.5.15)
Maki Ishii and Arisa Miyauchi presented their research on influence of Instagrammer on users’ lifesyle in fashion domain in IEICE SIG-HCS held in Okinawa Industry Support Center. The Hijikata Laboratory has been conducting social survey on the perception and influence of influencers in the field of fashion among female university students. Focusing particularly on Instagram, we have collected survey data on the recognition and influence of Instagrammers. Maki and Arisa analyzed these data on whether there is a relationship between the interest in fashion and the motivation for using SNS and the degree of influence on fashion-related lifestyle received from Instagrammers. In the HCS meeting, they have received many valuable comments and questions, and they enjoyed the discussions with the audience.